This series of pictograms is representative of a larger system of symbols for a variety of sports at the Indy YMCA. Due to their complexity, photos of the figures were traced with the pen tool in Illustrator to create a stylized representation. Unity comes from consistent use of the graphics, type, shape, colors and values. A wedge shape of negative space is used to a ground for the figures and to suggest motion, along with the leaning shape of the containers. Variety is added on the pole banners by reversing the values on the pictogram and background. Angles are used within in the signs’ shapes to mimic the angles of the pictogram graphics. Lower value contrast was used on the type to t emphasize the graphics and arrows. Research into different styles of pictograms for inspiration began the creative process, along with research on different types of signage.
The original version of this project only required drawing the pictograms. Feedback suggested that these graphics needed to be implemented into a signage system to fully demonstrate their potential. This also helps put the designs into context and further enhances the design of the illustrations (Taylor, 2013). A variety of potential signage situations have been included to provide a complete and professional proposal. Care was taken to match the colors from the YMCA style guide, along with the use of the client logo and to ensure that each sign within the system was unified.
